Brand awareness builds trust.
In today’s world where consumers rely on comprehensive research and other’s opinions/reviews before making a purchase, brand trust is everything. Once a consumer connects with your brand, chances are they will make repeat purchases without thinking too much which closes the distance between trust and loyalty. Brand awareness builds that brand trust. When you associate a familiar face with your brand name, consumers trust it easily. For instance, Byju’s App associates with King Khan or a soap advertisement with prominent stars. Brand awareness gives your brand an identity and a channel to be sincere, get feedback and tell a story. These are the ways we humans connect with each other and build trust so the brand and human relationship isn’t any different.