1. How to find influencers
Just like any strategy, research is the primary step. First, decide which platform you want to concentrate on. You can always expand to other platforms later on, but if you're just getting started, it’s better to stick to one. Ideally, your company should already have a presence on this network or be planning to do so. If you're not sure where to start, social listening can help you figure out what people are talking about your industry and brand and who are the best influencers in your industry on every platform. The industry you are in also has a major role to play when you want to implement an influencer marketing strategy. Beauty and fashion brands are big hits on Instagram and Youtube. The video game industry shine on Twitch. When you research, make sure to look at the type of influencers in whom you are interested. Do you want celebrities with huge followings or micro-influencers who have less than 2000 followers? Maybe you prefer someone in the 5-10k follower range. Whatever you decide will control the budget. Payout varies considerably, so look into standard prices for those influencer types. Micro-influencers are usually particularly focused on a few subjects and are willing to accept products. Some micro-influencers are self-employed, while others are handled by an agency or network. Larger clients and celebrities, on the other hand, will demand payment and may even go through a talent agency. You need to think about the ROI of your social influencer marketing campaign and overall marketing goals.