Let us do the heavy work of researching your social media marketing plan. We are one of the best social media marketing service providers in India. First of all, you need to know everything about the following 3 things – (a) your target audience, (b) your competitors and (c) user behavior on specific social media platforms. Look for what they are posting, do they get good engagement and have a good amount of followers? To sum it up, you need to conduct a social media audit of your competitors. Furthermore, you need to know about the social media platform you want to use. You need to be aware of how people use the platform and cater to the content they like while giving it your unique touch.